At vild we pay particular attention to high quality, sustainability and to what our customers want. We are inspired by the nature because it sets the standard for sustainability and quality. The timeless style of our products is highly important to us since you can fundamentally change the look of your watch with the right strap. From our point of view, a high-quality and elegant strap does not have to cost as much as a watch.
The quality of our products is of great importance to us, because we want you to enjoy your watch strap for a long time. We wear our straps every day with the highest demands on their durability. Handcrafted craftsmanship is an elementary building block, because it makes each leather strap a unique piece.
In today’s consumer society, we do not want to create unnecessary burdens on our environment. In this way we ensure that unnecessary elements are omitted, packaging consists of recycled material and plastic is left out. In addition, we use natural materials wherever possible.
With our contemporary, minimalist design we give you an incomparably elegant style. At the same time, we know that it feels good to really own the best things. That’s why it is so important for us to offer you a particularly high degree of personalisation.
As a founding team, we created the brand vild (Swedish for wild) after a long journey through Asia, Africa and Europe. The passion for watches and accessories, combined with the formative experiences from wild nature and foreign cultures led us to the high-quality and sustainable concept of our products. We wanted to create something that has consistency and that our customers can make their own. Something that internalizes traditional values and awakens longings.