Strap Finder | Rolex Daytona

The Rolex Cosmograph Daytona was first introduced in 1963. What followed is hard to believe about the first model of what is probably the most sought-after watch on the luxury watch market. At that time, the Daytona was almost rejected by customers. In the mid-1970s, a specialist dealer in Chicago officially announced that this watch was not a real Rolex and that he offered a 40 percent discount on the model. At that time, this was an absolute extreme case in the luxury watch market. Neither the design nor the hand-wound movement seemed to appeal to the customers. In 1988 the Cosmograph Daytona was revised and presented in Basel with a new automatic movement, but only with a slightly different design. Especially the stainless steel version exceeded all expectations and resulted in extremely long waiting lists, which are still existing today for the current model. In 2001 the Daytona was presented for the first time with a movement exclusively developed by Rolex and became the star of the world’s largest watch fair in Basel. Even today, the new model of the watch is very similar to its original model. The case measures 40mm in diameter and has a lug width of 20mm.

Part of the old character of the 1963 watch can be brought back with our Skog-Brown Vintage leather strap. The black and white design of the Daytona can be perfectly combined with an elegant black leather strap like the Juvel-Black Nato strap. If you want to highlight your legendary stainless steel model, you can do so with a grey bracelet like the Stål-Grey suede strap.