Data Protection

Protecting your privacy is very important to us. Below we will inform you in detail about the handling of your data on our website: www.vild-shop.com

Data collection and use for contract processing and when opening a customer account

We collect personal data if you voluntarily provide it to us as part of your order, when contacting us (e.g. via the contact form or e-mail) or when opening a customer account. Which data is collected can be seen from the respective input forms and includes your first and last name, your gender, your date of birth, your delivery and billing address and your e-mail address and, if applicable, your password and your telephone number. We use the data you provide to process the contract and process your inquiries. After the contract has been completed or your customer account has been deleted, your data will be blocked for further use and deleted after the retention periods under tax and commercial law have expired, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond that is permitted by law and about which we inform you below. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or using a function provided for this purpose in the customer account.

When processing data, we naturally comply with all applicable statutory regulations. You can object to the use, processing and transmission of your data for marketing purposes at any time by sending a message to our electronic (contact@vild-shop.com) or postal contact addresses.

Data transfer for the fulfillment of the contract

In order to fulfill the contract, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of the goods ordered. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the bank commissioned with the payment and any payment service provider commissioned by us or to the selected payment service to process payments. Some of the selected payment service providers also collect this data themselves if you create an account there. In this case, you must register with the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

Use of data when registering for the e-mail newsletter

If you register for our newsletter, we use the data required for this or separately provided by you in order to regularly send you our e-mail newsletter in accordance with your consent. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter.

Use of data when visiting our site

When you visit the pages of our vild shop, usage data is transmitted by your internet browser and stored in log files. The stored data records contain the following data: date and time of the call, name of the page called up, IP address, referrer URL (origin URL, if applicable, from which you came to our site), the amount of data transferred, loading time, and Product and version information of the browser used. The IP addresses of the users are deleted after the end of use. Of course, we evaluate these log file data sets in an anonymous form in order to further improve our offer and make it more user-friendly and to find and fix errors faster.

Use of data when shopping

If you shop in our online shop, we process personal data in this context exclusively to fulfill the contract and to process your order, to deliver the goods, to check your creditworthiness, to process the payment and possible warranty claims. For these purposes we process your first and last name, your gender, your date of birth, your delivery and billing address and your e-mail address and, if applicable, your password and telephone number.

For the purpose of contract processing or billing, your personal data will only be passed on to third parties or otherwise transmitted if this is necessary for contract processing or billing or if you have given your prior consent. As part of the processing of your order, service providers used by us (e.g. transport companies) receive the necessary data for order processing.


We accept payments with PayPal, this includes all payment methods via the PayPal Plus service, such as purchase by credit card, PayPal direct and purchase on account. When processing the payment, you will be forwarded to PayPal and some of your data will be passed on to PayPal. Only the information required for processing or making the payment is passed on, such as the total purchase price and payment information.

Here you can see the PayPal Privacy Policy view.


We accept payments via the service provider Stripe. This includes payment by credit card and SOFORT Banking. During payment processing, some of your data will be passed on to Stripe. Only the information required for processing or making the payment is passed on, such as the total purchase price and payment information.

Here you can see the Stipe Privacy Policy view.

Use of data when contacting us

You have the option of contacting us in a number of ways. By e-mail, by telephone or by post. If you contact us, we use the personal data that you voluntarily provide to us in this context purely for the purpose of being able to contact you and process your request.

Anyone on our team has access

Members of our team have access to the information you provide to us. For example, both admins and shop managers can access:

  • Order information such as products purchased, time of purchase and shipping address and
  • Customer information such as your name, email address, and billing and shipping information.

Our team members have access to this information to process orders, issue refunds and provide you with the best possible support.

Use of cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Most of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). With the help of these cookies we can enable the shopping cart and wish list area. Among other things, they store the products you have selected and the purchase value. Other cookies can remain on your end device for up to a year and enable us to recognize your browser on your next visit and to offer you personal offers (persistent cookies). They will be automatically deleted at the end of the year. Our cookies record the following information, among other things: session ID, hash for the shopping cart, hash for the wish list, origin of the user, gender of the categories visited, last page visited on vild.

You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Below you will find brief instructions on how to deactivate cookies in the respective browser for the future:

Internet explorer:

In the "Extras" menu, select "Internet Options".
Click on the "Privacy" tab.
Now you can make the security settings for the Internet zone. Here you set whether and which cookies should be accepted or rejected.
Confirm your setting with "OK".


From the "Extras" menu, select Settings.
Click on "Privacy".
In the drop-down menu, select the entry "Create according to user-defined settings".
Now you can set whether to accept cookies, how long you want to keep those cookies and add exceptions about which websites you always or never want to allow to use cookies.
Confirm your setting with "OK".

Google Chrome:

Click on the Chrome menu in the browser toolbar.
Now select "Settings".
Click on "Show advanced settings".
Under "Privacy" click "Content Settings".
Under "Cookies" you can make the following settings for cookies:
delete cookies
Block cookies by default
Delete cookies and website data by default after closing the browser
Allow exceptions for cookies from specific websites or domains

Please note, however, that if you do not accept cookies, the functionality of our website will be restricted.

Use of Google Analytics for web analysis

This website uses Google Analytics, a web analytics service provided by Google Inc. (www.google.de). Google Analytics uses methods that enable an analysis of your use of the website, such as so-called "cookies", text files that are stored on your computer. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link : http://tools.google.com/dlpage/gaoptout?hl=de

Use of social plugins from Facebook, Google, YouTube, Pinterest, Instagram, Twitter and Whatsapp

Facebook, Google and YouTube

Our website uses social plugins (“plugins”) from social networks. These are offers from the US companies Facebook and Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google")).

When you visit a page that contains such a plugin, your browser establishes a connection to Facebook or Google and the content is loaded from these pages. Your visit to this website may be tracked by Facebook and Google, even if you do not actively use the social plugin function. If you have a Facebook or Google account, you can use such a social plugin and share information with your friends. vild has no influence on the content of the plugins and the transmission of information.

Facebook and Google provide detailed information on the scope, type, purpose and further processing of your data on their websites. Here you will also find further information on your rights and setting options to protect your privacy.



Plugins from the social network Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest") are also integrated on this website. You can recognize the Pinterest plugin by the “Pin it button” on our site.

If you click on the Pinterest “Pin it button” while you are logged into your Pinterest account, you can link the content of our pages to your Pinterest profile. This allows Pinterest to associate your visit to our site with your user account. We would like to point out that we do not receive any information about the content of the transmitted data or its use by Pinterest. For more information, see Pinterest's privacy policy: http://about.pinterest.com/de/privacy.


Plugins from the social network Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA ("Instagram") are also integrated on this website. You can recognize the Instagram plugin by the “Instagram button” on our site.

If you click the "Instagram button" while you are logged into your Instagram account, you can link the content of our pages to your Instagram profile. This allows Instagram to associate your visit to our site with your user account. We would like to point out that we do not receive any information about the content of the transmitted data or how it is used by Instagram. For more information, see Instagram's privacy policy: http://instagram.com/about/legal/privacy/.


Our website uses the services of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, and are connected by buttons or links with "Twitter" or "Follow" or an image with a blue bird. This makes it possible to share a post or page on Twitter or to follow an account or topic on Twitter. If you call up a website on this website that contains such a button, your browser establishes a connection with the Twitter servers in order to transmit the content of the button to your browser. We have no control over the amount of data that Twitter collects using these services and can only provide information to the best of our knowledge. After that, only your IP address and the URL of the respective website will be transmitted when you click on the button. We cannot make any statement as to whether Twitter uses this data for other purposes. For more information, see Twitter's privacy policy at http://twitter.com/privacy.


A WhatsApp button (WhatsApp share button) is also used on this website. With this button you can share content from vild via the WhatsApp application on your mobile phone. The button is a hyperlink. When the button appears on this website, no personal data is transmitted to the operator of WhatsApp or other third parties. As soon as you use the WhatsApp button, the operator of WhatsApp learns what content is being shared and that the button has been used on this website. More information on the handling of personal data by the operator of WhatsApp can be found in the operator's data protection declaration: https://www.whatsapp.com/legal/#Privacy.


This website uses retargeting technologies operated by other providers. Through retargeting, those users who are already interested in our shop and our products can be targeted with advertising on the websites of our partners. We know from studies that the display of personalized, 6 interest-based advertising is more interesting for the user than advertising that does not have such a personal connection. When retargeting, the advertising material is displayed on the basis of a cookie-based analysis of previous user behavior. Of course, no personal data is stored here either, and the retargeting technology is also used in compliance with the applicable statutory data protection regulations. If you do not agree to the display of this form of advertisements, you can deactivate cookies and/or delete existing cookies via the settings in your Internet browser. To do this, please follow the instructions described above. You can also object to the cookie-based analysis with effect for the future by storing an opt-out cookie on your end device according to the following information: http://tools.google.com/dlpage/gaoptout?hl=de

Evaluation reminder by email

If you have given us your express consent to this during or after your order by activating a corresponding checkbox or by clicking a button provided for this purpose, we will use your e-mail address to remind you to submit an evaluation of your order via our website rating system used. This consent can be revoked at any time by sending a message to the contact option described below.

Right to information and contact options

You have a right to free information about the data we have stored about you and, if necessary, a right to correction, blocking or deletion of this data. If you have any questions about the collection, processing or use of your personal data, information, correction, blocking or deletion of data and revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our imprint.

You can address all concerns and inquiries to the following email address: contact@vild-shop.com