Privacy Policy


The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

Data collection and use for contract processing and when opening a customer account

We collect personal data when you voluntarily provide it to us in connection with your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. What data is collected can be seen from the respective input forms and includes your first and last name, your gender, your date of birth, your delivery and billing address and your e-mail address as well as your password and your telephone number, if applicable. We use the data provided by you to process contracts and your enquiries. After complete processing of the contract or deletion of your customer account, your data will be blocked for further use and deleted after expiry of the storage periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you below. The deletion of your customer account is possible at any time and can take place either via a message to the contact possibility described below or via a function intended for it in the customer account.

When processing data, we naturally comply with all applicable legal regulations. You can object to the use, processing and transmission of your data for marketing purposes at any time by sending a message to our electronic (contact@vild-shop.com) or postal contact addresses.

Data transfer for contract fulfilment

For the fulfilment of the contract we pass on your data to the shipping company commissioned with the delivery, as far as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the order process, we pass on the payment data collected for the processing of payments to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves if you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. The data protection declaration of the respective payment service provider applies in this respect.

Use of data when registering for the e-mail newsletter

If you register for our newsletter, we use the data required for this or separately communicated by you in order to regularly send you our e-mail newsletter in accordance with your consent. You can unsubscribe from the newsletter at any time and either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter.

Use of data when visiting our pages

When you visit the pages of our vild-shop, usage data is transmitted through your Internet browser and stored in log files. The stored data sets contain the following data: Date and time of access, name of the page accessed, IP address, referrer URL (originating URL, if applicable, from which you came to our site), the amount of data transferred, loading time, as well as product and version information of the browser used. The IP addresses of the users are deleted after the end of use. Of course, we evaluate these log file data records purely in anonymous form in order to further improve our offer and make it more user-friendly, as well as to find and correct errors more quickly.

Use of data during shopping

When you make purchases in our online shop, we process personal data in this connection exclusively for contract fulfilment and for processing your order, for delivery of the goods, for checking your creditworthiness, for processing payment and possible warranty claims. For these purposes we process your first and last name, your gender, your date of birth, your delivery and billing address and your e-mail address as well as your password and telephone number, if applicable.

Use of data when contacting us

You have the possibility to contact us in several ways. By e-mail, by phone or by post. When you contact us, we use the personal data that you voluntarily provide to us in this context solely for the purpose of contacting you and processing your request.

Identity and credit assessment when choosing Klarna payment services

If you choose Klarna’s payment services, we ask for your consent that we may transmit to Klarna the data necessary for processing the payment and an identity and credit check. In Germany, the credit agencies mentioned in Klarna’s data protection declaration can be used for identity and credit checks. You can revoke your consent to this use of personal data at any time. The check takes place on Klarna’s platform and can be cancelled by you at any time during the process.

Use of cookies

In order to make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Most of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). With the help of these cookies we can enable the shopping cart and wishlist area. Among other things, you save the products you have chosen and the purchase value. Other cookies can remain on your device for up to one year and enable us to recognize your browser on your next visit and to offer you personal offers (persistent cookies). They are automatically deleted at the end of the year. Our cookies collect the following information: Session ID, hash for the shopping cart, hash for the wish list, user’s origin, gender of visited categories, last visited page on vild.

You can set your browser in such a way that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally.

However, please note: If cookies are not accepted, the functionality of our website will be limited.

Use of Google Analytics for web analysis

This website uses Google Analytics, a web analysis service of Google Inc. (www.google.com). Google Analytics uses methods that enable an analysis of your use of the website, such as „cookies“, text files that are stored on your computer. The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is reduced prior to transmission within the Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymous IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en

Use of social plugins from Facebook, Google, YouTube, Pinterest, Instagram and Whatsapp

Facebook, Google and YouTube
On our website social plugins („plugins“) are used by social networks. These are offers from the US companies Facebook and Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“)).

When you visit a page that contains such a plugin, your browser connects to Facebook or Google and the content is loaded from those pages. Your visit to this website may be tracked by Facebook and Google, even if you do not actively use the social plugin function. If you have an account on Facebook or Google, you can use such a social plugin and share information with your friends. vild has no influence on the content of the plugins and the transmission of information.

Facebook and Google provide detailed information on the scope, type, purpose and further processing of your data on their websites. Here you will also find further information on your rights and setting options to protect your privacy.



This website also includes plug-ins from the social network Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA („Pinterest“). You can recognize the Pinterest plugin by the „Pin it button“ on our site.

If you click the Pinterest „Pin it button“ while logged into your Pinterest account, you can link the contents of our pages on your Pinterest profile. This allows Pinterest to associate the visit to our pages with your user account. We would like to point out that we do not receive any information about the content of the transmitted data or its use by Pinterest. For more information, please see Pinterest’s privacy policy: http://about.pinterest.com/de/privacy.


This website also includes plug-ins from the social network Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA („Instagram“). You can recognize the Instagram Plugin by the „Instagram – Button“ on our site.

If you click the „Instagram – Button“ while logged into your Instagram – Account, you can link the contents of our pages on your Instagram – Profile. This allows Instagram to associate the visit to our pages with your user account. Please note that we do not receive any information about the content of the transmitted data or its use by Instagram. For further information, please refer to Instagram’s privacy policy:http://instagram.com/about/legal/privacy/.


This website also uses a WhatsApp (WhatsApp Share) button. Use this button to share vild content using the WhatsApp application on your mobile phone. The button is a hyperlink. When the button appears on this website, no personal data is transmitted to the WhatsApp operator or other third parties. Once you use the WhatsApp button, the WhatsApp operator will know what content is shared and that the button has been used on this website. For more information about the WhatsApp operator’s handling of personal data, please refer to the operator’s privacy policy: https://www.whatsapp.com/legal/#Privacy.


This website uses retargeting technologies operated by other providers. Retargeting can be used to target those users who are already interested in our shop and our products on the websites of our partners. We know from studies that the insertion of personalised, 6 interest-related advertising is more interesting for the user than advertising that has no such personal reference. During retargeting, the advertising media are displayed on the basis of a cookie-based analysis of previous user behavior. Of course, no personal data is stored and the use of retargeting technology is also carried out in compliance with the applicable legal data protection regulations. If you do not agree to this form of advertising, you can deactivate cookies and/or delete existing cookies using your Internet browser settings. Please follow the instructions above. You can also opt-out of future cookie-based analysis by storing an opt-out cookie on your device according to the information below.

Reminder by e-mail

If you have given us your explicit consent to this during or after your order by activating an appropriate checkbox or clicking a button provided for this purpose, we will use your e-mail address for the reminder to submit an evaluation of your order via the evaluation system used by us. This consent can be revoked at any time by sending a message to the contact option described below.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at contact@vild-shop.com or by mail at vild e.K., Gertigstr. 5, Hamburg, 22303, Germany.